Brand Name Consumer Research
Evaluating the potential of a word to serve as your company’s next brand name isn’t easy.
While it is easy enough to measure a word’s popularity with your audience or the logical “fit to concept” with your product or service, understanding just how effective a word will be in helping you establish a new brand is another story.
Our approach is designed to select the optimal candidate because our research identifies the 3 dimensions of effective names: We identify the name’s intrinsic qualities – what is unique to this particular word, is the name likely to spark the imagination of your audience and finally and most important, is the name believable.
Our programs are quantitative in nature, and take just 10 days to field and report.
Our research clients include Microsoft, Toyota, Facebook, P&G, Intel, Monsanto and many startups.
“I personally think that SONOS is naming at its best. It was absolutely a pleasure to work with Lexicon on both occasions, and the results speak for themselves. I enjoy telling the story of the SONOS name every time I am asked as I feel you created exactly the right vessel for us to pour our work into, with an implicit standard for inspiration and craftsmanship. Frankly, impossible to imagine but you made it happen. We all work to live up to this standard every day, and that’s a gift which I cannot estimate the value of.”