Our Services

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Since 1982, we have successfully completed more than 3,700 assignments in 22 countries.

Our comprehensive approach to brand naming combines strategic and creative development, linguistic analysis, trademark assessments, and consumer research. 

 
 
 

Yes to new ideas.

 

Uncover a name’s strategic potential.

 

Save time and money.

 
 

Drive growth and communication.

 

A name must be able to travel.

 

Integrate consumer insights with linguistic analytics.

 
 
 
By uniting meaning, sound, and structure, the right name engages consumers on several levels and across the globe.
— David Placek, "Brand Names That Win"