Corteva

(Dow + DuPont)

Problem.

As part of the $62 billion merger of chemical giants Dow and DuPont, a new independent agricultural company would be spun off. Combining the strengths of DuPont Pioneer, DuPont Crop Protection and Dow AgroSciences, this new company would harness two centuries of scientific achievements to provide farmers solutions to maximize yields and profitability.

Solution.

Lexicon is proud to have partnered with Ogilvy Consulting to create the corporate brand name Corteva Agriscience. By leading with the highly familiar root Cor, Latin for “heart” or “soul”, the name supports the company’s central and vital mission to enrich the lives of farmers and agricultural consumers.