Mineral

Formerly ThinkHR / Mammoth HR

Problem.

Two leading HR companies, ThinkHR and Mammoth, joined forces – and then came to Lexicon for help with their new corporate name. They required a solution that would combine their complementary strengths into one future-facing platform signaling credibility, strategy, reliability, innovation, and optimism.

Solution.

Unexpected and crucial. At Lexicon we create names that provide the potential to represent a new reference point in the category. Mineral is a real-word association combining resources for a more solid, singular entity and helps get at the critical nature of HR – now and in the future.

Services.

Brand Name Development | Linguistic Development | Trademark Evaluations