Auracast

(Bluetooth SIG)

Problem.

Bluetooth SIG's new audio sharing solution needed a name that could work globally while conveying a sense of reolutionary accessiblity and enhanced listening experiences for everyone. Experiences with Bluetooth's new technology enable inclusivity and ease to help everyone live a more engaged life with newfound audio accessibility in the world around us.

Solution.

Lexicon developed AuraCast, a name that uses the semantic meaning of the word 'aura' to tell the story that this technology enables a new distinct atmostphere with life-changing audio experiences. 'Cast' helps convey a sense that this technolgy is active and engaging. With AuraCast, we were able to create a new standalone brand that elevates the existing Bluetooth brand while also conveying the power of a new innovation.