Insights

Lexicon’s Branding Resources and Thought Leadership

See all Insights

Media

How to Make Better Creative Decisions - Backed by Behavioral Economics

How to Make Better Creative Decisions - Backed by Behavioral Economics

How to Develop Brand Names in a Disruptive Category

What’s wrong with numbers?

What’s wrong with numbers?

How to Create an Inviting Brand Name

Should we change the name of our company? And if so, when?

Should we change the name of our company? And if so, when?

Mobility as a Service Creates Significant Branding Opportunities

Mobility as a Service Creates Significant Branding Opportunities

Podcast | What Goes Into Creating Effective Brand Names?

Questions To Ask When Choosing A Brand Name

Lexicon Has Named the World's Most Popular App

Lexicon Has Named the World's Most Popular App

News

Media

Congratulations Light & Wonder on the Successful Rebrand

Mar 16, 2022

Congratulations Light & Wonder on the Successful Rebrand

Mar 16, 2022

Mar 16, 2022

Lexicon Rebrands Sprig, An Innovative and Refreshed Product Research Platform

Sep 2, 2021

Lexicon Rebrands Sprig, An Innovative and Refreshed Product Research Platform

Sep 2, 2021

Sep 2, 2021

Lexicon Branding Coins “Convera” for a New Cross-Border Payments and Foreign Exchange Solutions Provider

Aug 25, 2021

Lexicon Branding Coins “Convera” for a New Cross-Border Payments and Foreign Exchange Solutions Provider

Aug 25, 2021

Aug 25, 2021

Corteva Agriscience Winner of Manufacturing Leadership Award 2021

Mar 31, 2021

Corteva Agriscience Winner of Manufacturing Leadership Award 2021

Mar 31, 2021

Mar 31, 2021

The Silicon Review "30 Fabulous Companies of the Year 2021" Selects Lexicon Branding

Feb 25, 2021

The Silicon Review "30 Fabulous Companies of the Year 2021" Selects Lexicon Branding

Feb 25, 2021

Feb 25, 2021

Congratulations Huber Engineered Woods on the Successful Rebrand

Jan 20, 2021

Congratulations Huber Engineered Woods on the Successful Rebrand

Jan 20, 2021

Jan 20, 2021

Congratulations TruckLabs on the Successful Rebrand

Nov 25, 2020

Congratulations TruckLabs on the Successful Rebrand

Nov 25, 2020

Nov 25, 2020

Oct 16, 2020

Congratulations Upwave on the Successful Rebrand

Oct 16, 2020

Oct 16, 2020

Congratulations AllStripes on the Successful Rebrand

Sep 23, 2020

Congratulations AllStripes on the Successful Rebrand

Sep 23, 2020

Sep 23, 2020

Portfolio

Entertainment
Consumer
Startups & Innovation
Food & Beverage
Automotive
Financial
Technology
Corporate
Health
Latest Work