Should we change the name of our company? And if so, when? InsightsGuest UserJuly 7, 2022Corporate Branding, Branding Strategy
Congratulations Light & Wonder on the Successful Rebrand NewsErica DurwoodMarch 16, 2022Corporate Branding, Consumer Branding
Lexicon Rebrands Sprig, An Innovative and Refreshed Product Research Platform NewsErica DurwoodSeptember 2, 2021Corporate Branding, Consumer Research
Lexicon Branding Coins “Convera” for a New Cross-Border Payments and Foreign Exchange Solutions Provider NewsErica DurwoodAugust 25, 2021Corporate Branding
Congratulations TruckLabs on the Successful Rebrand NewsErica DurwoodNovember 25, 2020Corporate Branding
Congratulations Upwave on the Successful Rebrand NewsSocial Media @LexiconOctober 16, 2020Corporate Branding
Congratulations AllStripes on the Successful Rebrand NewsSocial Media @LexiconSeptember 23, 2020Startup, Corporate Branding
Congratulations Magnite on the Successful Rebrand and Merger NewsSocial Media @LexiconJuly 1, 2020Branding Strategy, Corporate Branding
Dupont launches spinoff, Corteva Agriscience NewsGuest UserJune 13, 2019Client Success, Corporate Branding
DowDuPont Announces Brand Names for the Three Independent Companies It Intends to Create, Reflecting Ongoing Progress towards Separations NewsGuest UserJuly 2, 2018Client Success, Corporate Branding
The Name Game Is Not A Simple Tune For Companies And Brands NewsGuest UserJune 13, 2018Lexicon in the News, Corporate Branding, Startup
Philips Lighting Announces Intention to Change Company Name to Signify While Keeping the Philips Brand for its Products NewsGuest UserMarch 27, 2018Client Success, Corporate Branding
Rapid Rebrands: The Path to Success for Braze NewsGuest UserMarch 16, 2018Corporate Branding, Startup, Lexicon in the News
QRS-Tragon Announces Corporate Name Change to Curion NewsGuest UserJanuary 24, 2018Client Success, Corporate Branding
Appboy Announces Plans to Rename Company to Braze — Created by Lexicon NewsGuest UserSeptember 19, 2017Lexicon in the News, Corporate Branding, Startup
eBay Enterprise Becomes Radial with Lexicon's Help InsightsSocial Media @LexiconApril 22, 2016Branding Strategy, CMO, Corporate Branding
Myths Of Branding Pt. 3: Strong Corporate Names Don't Need Other Brands InsightsGuest UserAugust 27, 2015CMO, Corporate Branding, Branding Strategy
How to Name Your Company NewsGuest UserOctober 13, 2014Lexicon in the News, Corporate Branding, Startup
The Corporate Name: What Goes Into It and Why Is It So Important? InsightsGuest UserDecember 21, 2010Branding Strategy, Corporate Branding, CMO
