The Myths That Stop Companies From Creating Remarkable Brand Names InsightsSocial Media @LexiconFebruary 18, 2020Branding Strategy, CMO, Linguistics
Why Compound Names Win in Today’s Marketplace InsightsSocial Media @LexiconFebruary 11, 2020Branding Strategy, CMO, Linguistics
CMO Survey: The Increasing Value Of A Brand Name NewsGuest UserAugust 21, 2019Lexicon in the News, CMO
CMO Survey Confirms the Increasing Challenge and Critical Nature of Brand Naming InsightsGuest UserJuly 10, 2019CMO, Branding Strategy
Why the Executive Suite Must Be Involved in Brand Name Development InsightsGuest UserJanuary 11, 2017CMO, Branding Strategy
eBay Enterprise Becomes Radial with Lexicon's Help InsightsSocial Media @LexiconApril 22, 2016Branding Strategy, CMO, Corporate Branding
Myths Of Branding Pt. 3: Strong Corporate Names Don't Need Other Brands InsightsGuest UserAugust 27, 2015CMO, Corporate Branding, Branding Strategy
Create a distinctive and memorable strategic marketing tool…your brand name. InsightsSocial Media @LexiconAugust 14, 2014Branding Strategy, CMO
The Corporate Name: What Goes Into It and Why Is It So Important? InsightsGuest UserDecember 21, 2010Branding Strategy, Corporate Branding, CMO
Can the Right Brand Name Actually Create a New Category? InsightsGuest UserNovember 29, 2010Branding Strategy, CMO