Podcast | What Goes Into Creating Effective Brand Names? InsightsGuest UserJanuary 27, 2022Branding Strategy, Lexicon in the News
The Silicon Review "30 Fabulous Companies of the Year 2021" Selects Lexicon Branding NewsSocial Media @LexiconFebruary 25, 2021Lexicon in the News
Congratulations Huber Engineered Woods on the Successful Rebrand NewsErica DurwoodJanuary 20, 2021Lexicon in the News
Congratulations Walmart on the Launch of Walmart+ NewsSocial Media @LexiconSeptember 16, 2020Branding Strategy, Lexicon in the News
Abbott's NAVICA™ — Taking COVID-19 Testing to a New Level NewsSocial Media @LexiconAugust 31, 2020Branding Strategy, Lexicon in the News, Innovation
Revolutionary NAVICA™ app helps people navigate COVID-19 NewsSocial Media @LexiconAugust 27, 2020Branding Strategy, Lexicon in the News
Swiffer. Blackberry. Dasani. Meet The Man Who Named Your Favorite Products NewsGuest UserAugust 4, 2020Lexicon in the News
What’s in a Name? – How to Use Naming and Language to Build your Brand and Business NewsSocial Media @LexiconJuly 28, 2020Lexicon in the News
"I thought it was brilliant" Third Summit CEO on Lexicon Branding NewsSocial Media @LexiconJanuary 27, 2020Lexicon in the News
Congratulations Facebook Horizon, a Virtual Reality Social Platform NewsGuest UserSeptember 25, 2019Lexicon in the News, Innovation, Silicon Valley
Cadillac’s Last Stand? David Placek, Lexicon Founder Comments in The New York Times on the Automotive Brand's Revival NewsGuest UserAugust 28, 2019Lexicon in the News, Automotive
CMO Survey: The Increasing Value Of A Brand Name NewsGuest UserAugust 21, 2019Lexicon in the News, CMO
Naming Expert & Lexicon Branding Founder David Placek, an interview by Quartz NewsGuest UserJanuary 30, 2019Lexicon in the News
Ranger, Bronco, Blazer and Supra Prove Old Names are the New Hotness NewsGuest UserNovember 28, 2018Lexicon in the News, Automotive
The Name Game Is Not A Simple Tune For Companies And Brands NewsGuest UserJune 13, 2018Lexicon in the News, Corporate Branding, Startup
Rapid Rebrands: The Path to Success for Braze NewsGuest UserMarch 16, 2018Corporate Branding, Startup, Lexicon in the News
Lexicon Branding Finds Searchability Is The Most Important URL Metric NewsGuest UserFebruary 9, 2018Lexicon in the News, Consumer Research
How Car Companies Decide You’ll Ride a Mustang or Catch a Tiguan NewsGuest UserJanuary 12, 2018Lexicon in the News, Automotive
Appboy Announces Plans to Rename Company to Braze — Created by Lexicon NewsGuest UserSeptember 19, 2017Lexicon in the News, Corporate Branding, Startup
How to Name Your Company NewsGuest UserOctober 13, 2014Lexicon in the News, Corporate Branding, Startup
