Corporate Naming

Lexicon’s experience in corporate brand name development spans the globe. These projects are in some ways our most challenging because of the long-term strategic value that an effective corporate name accrues over time. A company’s name is not its whole story, but it sets up the story, and nothing will be used more often or for longer.

We have emerged as a leader in creating company brand names for new corporations and startups. Some of the largest companies in the world have come to Lexicon for our expertise in rebranding, when launching a new entity, or to help navigate mergers and acquisitions.