Axos

Problem.

The financial industry is not normally seen as being at the forefront of corporate branding innovation. When Bank of Internet USA, one of the first internet-only banks in America, decided to rename they needed to convey the company's technological underpinnings while maintaining an established sense of trust, service and reliability.

Solution.

Develop a name that signals something more than "just a bank." Axos is the future of banking made simple, indicating a strong ability to create new financial products that provide ease and access. With four letters, the Bank of Internet evolves into a fast and modern financial operating system.