Lexicon Congratulates Vercel on their Rebrand from Zeit and Securing $21M in Series A Funding
By Lexicon Branding
Lexicon is proud to have developed the name Vercel for a truly innovative company providing the ultimate platform for developers to iterate rapidly and collaboratively. Vercel strongly connects to the words versatile, accelerate, and excel. It aligns with the benefits the platform offers: faster and better product collaboration. “V” is also the most alive and daring sound in the English language, bringing energy and confidence to the name.
The name needed to be short, travel globally and be an easy command for developers to type all while being legally available accompanied by a domain acquisition. Vercel and its Next.js product power over 35,000 sites at companies like Uber, Nike, and Starbucks.