Ridgeline

(Honda)

Problem.

How to broaden consumers’ view that a great car company can also make a great truck. Our challenge was to give Honda's first truck a name that would help persuade the 18% of Honda owners to make their garages a Honda-only parking area.

Solution.

We created Ridgeline, a distinctive name that could only be used on a truck, delivering “truck credibility” and offering connotations of both ruggedness and innovative design.