Lexus Enform

(Lexus)

Problem.

Lexus needed a technologically sophisticated and proactive brand name for their suite of multimedia applications and services equipped inside of their vehicles. They wanted a name that was both informative and intuitive and communicated that the applications enriched the driving experience for their customers.

Solution.

The sound and structure of the name Enform suggested a professional and effortless technology that provided easy access to information for its customers. The letter “E” in the name easily connects the brand to technologies that involve the internet, wireless, and satellite communications.