AllStripes

(RDMD)

Problem.

RDMD helps fight rare diseases by bringing together patients, researchers, and medical foundations. While they have a great mission, their name wasn't doing them any favors: it wasn't fluent and it wasn't memorable.

Solution.

Lexicon Branding created the name AllStripes to help support a collective mission of seeking better treatments across all rare conditions, while also taking inspiration from the zebra, the official symbol for the rare disease community.

Services.

Brand Name Development | Linguistic Development | Trademark Evaluations