Gimlet
(The American Podcasting Company)
Problem.
The American Podcasting Company needed a new name to take them beyond podcasting associations and help position them as a vibrant new media company.
Solution.
Gimlet not only suggests a refreshing gin gimlet; it’s also the name of a tool for boring holes, giving us the phrase gimlet-eyed, meaning “to have keen vision or insight” — a perfect name for a fresh and insightful media company.
Services.
Brand Name Development | Linguistic Development | Trademark Evaluations
