Timeline

(Amazentis)

Problem.

Amazentis, a Swiss-based company, retained Lexicon to develop a brand name for a novel cellular nutrition product clinically proven to revitalize mitochondria and power muscle cells. The product supports the body’s natural recycling process that allows mitochondria to repair itself, improve its performance, and restore strength.

Solution.

Based on interviews with the science team and a review of their consumer and physician research, the most compelling message was about extending or restoring strength – giving a person more time to participate in sports and live a better life for longer. Timeline – a word used every day in business – became our strongest recommendation. It also reflected our fundamental creative strategy: be distinctive and unexpected in the category.