Plenaire

(Plenaire)

Problem.

Within the highly saturated skincare market, this e-commerce platform needed a brand name that directly appealed to young consumers looking for a cleaner approach to their skincare regimen.

Solution.

The name Plenaire, a French word meaning to paint in the open air, was supportive of natural beauty and ingredients, and further enabled a brand experience focused on authenticity and the overall wellbeing of the Gen Z consumer.