We Create Company, Product and Brand Names To Play Strategic Communication Roles.
Names that create anticipation. Names that win.
Impossible Foods, Sonos, P&G’s Swiffer and Febreze, Subaru’s Outback and Forester, Intel’s Pentium and Xeon computer processors, Coca-Cola’s Dasani waters, and BlackBerry phones are all brand names created by us.
We can do the same for you.
Our clients include both Fortune 500 corporations and innovative startups. Most of our creativity is focused on new-to-the-world products, companies and services.
There are plenty of suppliers that can generate a list of names. There are even some that claim to be the ‘world’s leading naming company.’ That’s easy to do. Creating brand or product names that form the strategic core of many of the world’s most successful brands and companies is what’s hard. The brand names we’ve created are the only claim we need to make.
All of the names on this site have been created by Lexicon
Our Naming Services:
● Brand naming: Lexicon has been creating global brand names since 1982. Our proven brand name development process focuses on creativity supported by linguistics, cognitive science, and decades of in-house research.
● Brand architecture: Our collaborative approach to brand architecture delivers clear, considerate, and interesting brand architectures for our clients.
● Brand name research: Developing the right name is the first step. Our proprietary consumer research helps you sell the name internally, inform other design and marketing elements, and determine how your name fits into an effective brand strategy.
● Linguistic and Cultural Evaluations: A good name travels. Our WorldBrand® network of linguists use their expertise to evaluate the cultural relevance, ease of communication, and any liabilities with your names.
● Trademark Screening: Few brand naming agencies feature an in-house trademark attorney and legal team. Our preliminary trademark screening helps you avoid frustration when you ultimately go to register your name.
“No other agency has generated more envy than Lexicon.”
“The best business decision we made was hiring Lexicon Branding to help us with our brand mark. I worked directly with David, the legendary founder of Lexicon who is like the father of modern brand naming - he gave me two amazing pieces of advice - he said a great name is a ‘visual poem.’ And second, great names always ‘feel familiar, yet create anticipation.’”
Naming a new product? Rebranding your company? Contact Lexicon.
We have named more billion-dollar products and companies than any other branding agency in the industry. Innovative brands who are looking to win, please contact us today.
