Impossible Foods

(Maraxi, Inc.)

Problem.

Name a food company with the audacious goal of producing great-tasting and completely vegan alternatives to meat products.

Solution.

Create a name as daring as the company’s goals. The first product, the Impossible Burger, is an incredibly realistic burger patty synthesized entirely from plant proteins, and it can fool most carnivores. If Impossible Foods can do that, then maybe they can accomplish their mission of making the global food system more sustainable.