Glyph

(Endless West)

Problem.

Endless West needed a brand name for their new molecular whiskey that would never see the inside of a barrel. The name needed to balance the scientific principles that underly the new whiskey with the deep emotion and rich culture of the craft.

Solution.

Glyph, a real word meaning a symbol or written character, links the brand to ideas of the past while leveraging a short and distinct word for a contemporary feel. As with all alcohol brand names, a short, crisp name supports a strong and memorable bar call.