Storypoint

(E. & J. Gallo Winery)

Problem.

E. & J. Gallo Winery needed a name for their premium cabernet and chardonnay that could work across any varietal and blend. Further, they wanted the brand name to possess a distinctive element of enchantment, yet still appropriately fit into the premium wine category.

Solution.

Lexicon developed the brand name Storypoint, which referenced savoring both the moments and stories created when drinking wine. The name Storypoint provided a subtle touch of magic that was in line with the winery’s target consumers, without compromising the maturity and seriousness of the brand’s positioning.