Car Logos: How Visual Identity Can Complement Brand Names InsightsGuest UserOctober 20, 2016Branding Strategy, Automotive
Insuring the Future of Auto Insurance InsightsSocial Media @LexiconAugust 26, 2016Branding Strategy, Automotive
The Commoditization of the Car (Exterior) InsightsSocial Media @LexiconAugust 17, 2016Branding Strategy, Automotive
Ingredient Branding: An Automotive Essential InsightsSocial Media @LexiconAugust 11, 2016Branding Strategy, Automotive
When the Language is the Message: Premium Skin Care Products in the Brazilian Market InsightsSocial Media @LexiconJuly 13, 2016Branding Strategy, Linguistics
The 50 Most Influential Gadgets of All Time InsightsSocial Media @LexiconJune 1, 2016Branding Strategy, Innovation
eBay Enterprise Becomes Radial with Lexicon's Help InsightsSocial Media @LexiconApril 22, 2016Branding Strategy, CMO, Corporate Branding
Amazon vs. Netflix: How Names Can Affect Brand Evolution InsightsGuest UserFebruary 8, 2016Branding Strategy, Innovation
Sonos Releases Trueplay Software; ABC Family to Become Freeform InsightsGuest UserOctober 30, 2015Branding Strategy, Innovation
Next Issue Rebrands as Texture, a Name Created by Lexicon Branding InsightsGuest UserOctober 19, 2015Innovation, Startup
Myths Of Branding Pt. 3: Strong Corporate Names Don't Need Other Brands InsightsGuest UserAugust 27, 2015CMO, Corporate Branding, Branding Strategy
Myths of Branding Pt. 2: Coined Names Aren't Worth the Investment InsightsGuest UserAugust 18, 2015Branding Strategy, Linguistics, Innovation
The Service That Launched a Thousand Shyps: The Sharing Economy Is Now Sharing Brand Names InsightsGuest UserJune 8, 2015Branding Strategy